mid-american energy bought some power projects sending shares skyrocketing 40% today. meanwhile as in the capital up from a sell. new year's resolution time, that means it is time to battle the bulge. take a look at the big players in a publicly traded diet game, the stars at weight watchers, you have nutrisystem and they shows us the guys need a diet. who's going to pack a big punch in 2013? pretty much the new ceo here. >> on the job for six or seven weeks. liz: it coincides with the one new year's resolution or break talks about, losing weight. have you seen a bump in sales, how does that work for you? >> four nights ago, three nights ago half of america made a resolution to lose weight and it is an exciting time for us. we're doing a lot of marketing, we have calls coming in, or phone is ringing off the roof. their call center out of pennsylvania. your biggest stars are male athletes, coaches. will that continue and what is the strategy? speak we have a strategy of celebrities, terry bradshaw, dan murray now. we put men's dieting on the map, 30% of our dieters are